National Marketing Manager

Apply by eMail:do_not_reply@invalidemail.com

Description:



Since 1988, thousands of companies throughout the United States and Canada have placed their trust in TriNet to help them manage their Human Resources more strategically and cost-effectively. We give our clients the economies of scale they need to access and deploy Fortune 500-caliber payroll, benefits, and HR services. TriNet has a nationwide presence, an experienced management team, and belongs to the Inc. Magazine Hall of Fame for being one of the fastest growing, privately-held companies for five consecutive years. We are a mature organization that embraces and rewards both bold strategy and disciplined execution. As the National Marketing Program Manager, you will be responsible for overseeing TriNet’s national marketing efforts. You will report directly to the Sr. Demand Generation Manager and develop and execute national lead generation and client programs to include: email marketing, webcasts, and event marketing. You will serve as a key member of the demand generation team and contribute to the campaign messaging, positioning and strategy that drive appointments for the field. Preferred qualities include familiarity working in marketing departments for B2B service companies, developing strategic demand generation campaigns, a diverse marketing background, flexibility and a sense of humor. Job Duties Program Management Responsible for developing comprehensive campaigns that then translate into executable strategies to include offer development, sequence of tactics, and follow-up Responsible for organizing and coordinating work processes, schedules, and budgets with cross-functional teams Manage the execution of national webcasts and podcasts which includes securing speakers and preparing presentations to ensure high quality programs Manage campaign activity through Sales Development team and ensure follow-up Analysis and Reporting Provide analyses on campaign performance, conversion rates, spend, cost per lead and ROI to identify impactful lead-gen opportunities Use data and analytics to help develop actionable strategic recommendations to maximize campaign success Job Requirements Demonstrated team player with a minimum of 5 years of marketing experience in software or services. B2B experience selling to the SMB market is preferred Excellent organizational and project management skills - able to multi-task in fast-paced environment Strong understanding of direct marketing practices and procedures, lead generation and lead development programs Excellent and creative written and oral communication skills Out-of-the-box, creative thinker – must be able to thrive in a dynamic, demanding work environment Minimum of a BS degree in Business or Marketing Solid experience with Salesforce.com and in Excel using piv...

Apply by eMail:do_not_reply@invalidemail.com

Job Created: Tue Sep 22 2009 05:34:12 AM
Last Modified: Sat Nov 21 2009 07:31:18 AM