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Proj Mgr, Mktg Mgmt
From:
Company: Pru (see all of this employer's jobs)
Phone: 5555555555
Fax: 5555555555
 Apply by eMail:do_not_reply@invalidemail.com
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Job Reference ID:
5039621
Category:
Publishing/Broadcasting
Duration:
Fulltime, Permanent
City, ST:
Newark, New Jersey
Country:
United States |
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Description:
Reporting to the VP, Product Marketing, this position will be responsible for all consumer related marketing activities including consumer segmentation, target marketing, product positioning, and distribution implications. This role will work closely with various internal departments and external services in order to develop an integrated understanding of life insurance consumers and the related implications for Prudential. Additionally, this position will play a key role in developing new product and service ideas that meet identified market opportunities. This position will be a key touch-point in developing and executing a market-focused growth strategy for life insurance. Responsibilities Consumer Segmentation - Develop an effective segmentation strategy with key inputs from consumer research, competitor research, customer information, and distribution channels Target Marketing - Develop and direct effective target marketing programs to reach identified segments and appropriate distribution channels Create Awareness - Develop and implement marketing and education initiatives to create awareness of new market opportunities Marketing collateral - Provide input, guidance, and prioritization for the development of related marketing collateral in multiple media Catalyst - Proactively start discussions, propose initiatives and rally support for initiatives and ideas related to new market opportunities .Prudential and its affiliates, Newark, New Jersey are Equal Opportunity/Affirmative Action Employers and are committed to diversity in our workforce
Apply by eMail:do_not_reply@invalidemail.com
Job Created:
Wed Oct 07 2009 05:59:36 AM
Last Modified: Fri Nov 20 2009 06:28:46 AM
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