Senior Producer, Integrated Sales

Apply by eMail:15341752.185@jobfrenzy1.com

Description:
Senior Producer, Integrated Sales - North Hollywood, CA
The Disney Interactive Media Group (DIMG) is responsible for global creation and delivery of Disney-branded entertainment and lifestyle content across all interactive media platforms including PCs, mobile phones and video game consoles. The division operates two content creation units, Disney Interactive Studios and Disney Online, which work together to take advantage of platform-specific expertise to create a line of connected, multi-platform entertainment experiences. Disney Interactive Studios self publishes and distributes a broad portfolio of video games and interactive entertainment for handheld, mobile and console platforms globally. Disney Online produces the No. 1 kids entertainment and family community Web site, Disney.com as well as the Disney Family Network, Disney mobile entertainment and an industry leading suite of online virtual worlds for kids and families. DIMG also provides interactive technology strategy, solutions and execution for The Walt Disney Company.
Position Summary

The Disney Online Mom and Family Portfolio is a collection of sites dedicated to inspiring and helping parents in their everyday lives with kids. With the recent expansion of the portfolio has come a dramatic increase in sales activity and opportunity with advertisers. The volume of requests from advertisers is at an all-time high, along with expectations for ad revenue. Most significantly, the nature of advertiser demands has grown in complexity. The most promising advertiser partnerships require an unprecedented degree of integration with our product. The Senior Producer, Integrated Sales, is a new role, situated on the product team, where he or she will lead the effort to create and oversee integrated sales projects that marry advertiser needs with product goals.

Specifically, the Senior Producer will partner with other leads on the Editorial/Product team to get a deep understanding of their respective product goals and roadmaps in the mom/parenting space. He or she will work with the product teams to develop a calendar of both product-driven enhancements as well as “if sold” projects in various categories, such as video, UGC photo/video, mobile, and social media that can be shared with sales.

The Senior Producer will represent the voice of the product team in dealing with sales. He or she will work closely with the Senior Manager of Sales Development and Production, a key liaison with the sales team, but also participate in sales development brainstorm sessions with the sales team directly. Strengthening our partnership with the sales team will be an important goal for this person.
In addition to pre-sale strategy and development, the Senior Producer will also have responsibility for some post-sale execution of projects, especially that work which falls outside the scope of the site producer teams. He or she will oversee a team of 3 people, the lead multimedia producer, a producer, and associate producer.

The Senior Producer will also be expected to partner with the marketing team to ensure that product/sales projects co-exist with and complement marketing initiatives that team has planned for the year.
Finally, the Senior Producer must bridge the gap between concept/ideation and feasibility with our product development process. The Senior Producer will be expected to manage an ad sales-dedicated scrum, and work with the Tech/Project Mgt team to manage all ongoing sales-driven efforts, both those in production and those purely in exploration.


Job Responsibilities

Work with product team to develop calendar of product initiatives available for sales, some planned and some “if sold” only.
Partner with Senior Manager, Sales Dev and Production on responding to ongoing sales/advertising requests and proposals that marry sales goals with product goals. Meet with sales team directly to craft responses to large campaigns. Represent voice of product team to sales.
Oversee team of 1 lead broadband producer, 1 producer, 1 associate producer, in responding to proposals, creating video/media in partnership with edit/product team, and executing sales projects that fall outside scope of edit/product team.
Oversee ad sales-dedicated scrum, working closely with tech/proj mgt team on projects in development but also concepts requiring scoping and exploration.
Partner with Disney.com sales development and production team in delivery of strong co-view opportunities.
Partner with marketing team to share ideas and ensure smooth co-existence of marketing and sales/product calendars.

Qualificaitions for position

6-8 years product development experience on the web required, with proven success with mom or women audience.
Ability to communicate well and negotiate with array of stakeholders including product and functional leads as well as sales.
Presentation skills and ability to influence an audience are essential.
Experience managing a team.
Project management knowledge is desirable, including understanding scope and budget requirements.

Specific Skills Required

Knowledge of women/parenting category on the web is essential.
Powerpoint, budget management experience (Excel) is important.
Knowledge of content publishing systems and project management best practices are required.

Job ID: 211345
To expedite consideration, we highly recommend that you BOTH upload your resume AND copy and paste the text when creating your candidate profile.

Requirements:
See Job Description

Education: Not Specified

Experience: Not Specified

Travel: None

Apply by eMail:15341752.185@jobfrenzy1.com

Job Created: Thu Oct 22 2009 04:28:20 AM
Last Modified: Thu Oct 22 2009 04:28:20 AM