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Online Media Planner
From:
Company: Zeta Interactive (see all of this employer's jobs)
Phone: 6468349372
Fax: 1234567890
 Apply by eMail:do_not_reply@invalidemail.com
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Job Reference ID:
5126697
Category:
Creative Arts/New Media
Duration:
Fulltime, Permanent
City, ST:
New York, New York
Country:
United States |
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Description:
The Media Planner will be Zeta's resident expert in developing interactive media strategies and execution plans for Zeta's clients. While dealing with clients and working in a fast-paced environment, you'll add to strategy creation and work with media contacts and outlets to negotiate innovative programs. You'll also manage the buying process from insertions to tracking, reporting and analysis. The individual will work closely with the Business Development and Account Management teams to deliver best-in-class media strategies.
Guide and drive multi-channel media planning across accounts
Work with clients across all industries to develop and implement online advertising plans that measurably drive revenue and brand awareness
Serve as a Go-To expert in online media planning within company and among clients
Work closely with creative and account teams
Research client’s industry and competitors and bring value added recommendations
Present findings and recommendations to internal team and clients
Consistently optimize media plans
Monitor, analyze and report on campaign results
Manage budgets, insertion orders, etc.
To succeed in this role, you'll need:
Strong interactive media planning experience – at least 5 years with online advertising experience at an interactive agency a plus.
Bachelor’s degree
Experience working in the pharmaceutical vertical targeting small segments
Strong understanding of customer buying behavior and online navigation as well as up-to-date knowledge and experience with online initiatives and trends
Ability to juggle multiple projects with tight deadlines
Proven track record with contract negotiation and creating innovative media campaigns
Strong verbal, written, presentation, analytical, communication and time management skills
Strategic thinker with a proven track record of successful online media plans
MS Office skills a must (excel, word, PowerPoint, outlook are especially critical)
Apply by eMail:do_not_reply@invalidemail.com
Job Created:
Fri Oct 23 2009 06:54:53 AM
Last Modified: Fri Nov 20 2009 07:14:07 AM
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