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Marketing Manager
From:
Company: Grant Thornton LLP (see all of this employer's jobs)
Phone: 8324763655
Fax: 8324763655
 Apply by eMail:do_not_reply@invalidemail.com
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Job Reference ID:
5146387
Category:
Publishing/Broadcasting
Duration:
Fulltime, Permanent
City, ST:
San Francisco, California
Country:
United States |
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Description:
Field Marketing Manager at International Accounting Firm
Position Summary:
The Marketing Manager – Field Marketing Manager will implement marketing plans and programs that create opportunities for partners, managers and business development executives to acquire new clients and expand business with existing clients.
Key objectives include establishing and managing marketing plans and budgets, and promoting awareness of Grant Thornton services and professionals among target audiences, referral sources and local media.
Essential Duties and Responsibilities:
· Develop and lead implementation of the local office marketing strategy and execute the strategy through the local office industry programs. Measure the success of the local office marketing programs against defined business goals.
· Lead the assessment of the local office target market. Collect information from internal and external data sources to produce segmented targeting lists. Provide marketing analysis, including local competitive intelligence and market share analysis.
· Help direct the selection of local sponsorship and partner involvement in civic and professional associations to achieve increased awareness of Grant Thornton in the local community. Effectively evaluate alternatives and communicate costs, benefits and risks of these initiatives.
· Implement lead generation and networking programs to include direct mail, events, sponsorship, newsletters, advertising, alumni and referral programs.
· Generate press coverage, uncover speaking opportunities and develop other publicity opportunities and events.
· Team with business development executive to launch campaigns that effectively generate leads and opportunities.
· Ensure appropriate follow-up plans are in place for marketing initiatives and ensure activities are tracked in SalesLogix database.
· Champion the pursuit process to include go / no-go criteria, scoping questions, research, competitive differentiation and win themes. Provide advice and guidance on specific business opportunities. Help oversee the development of proposals and presentations to support the process.
· Be accountable to net revenue growth, return on investment and marketing performance metrics for the local office.
Apply by eMail:do_not_reply@invalidemail.com
Job Created:
Wed Oct 28 2009 06:59:58 AM
Last Modified: Sat Nov 21 2009 07:13:11 AM
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