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Marketing Manager - Personal Banking
From:
Company: Comerica (see all of this employer's jobs)
Phone: 2144624143
Fax: 2144624110
 Apply by eMail:do_not_reply@invalidemail.com
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Job Reference ID:
5156564
Category:
Publishing/Broadcasting
Duration:
Fulltime, Permanent
City, ST:
Dallas, Texas
Country:
United States |
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Description:
Position is responsible for leading the development of complex marketing strategies and programs in support of assigned target segments, products and initiatives.
Work collaboratively with the product management or line of business group to provide strategic input on new product or service ideas and develop marketing strategies as appropriate.
Develop innovative marketing strategies for existing product and service suites in support of established line of business goals.
Closely monitor and analyze the competitive set as well as broader industry and societal trends to gain further insights into consumer or business banking behaviors.
Develops and manages ongoing research programs among target segments to gain insights into brand preferences
Develop a framework for ongoing marketing metrics that link to overall business goals.
Work collaboratively with the Advertising Services, Database Marketing, Field Marketing and Digital Marketing groups to ensure the prompt and accurate execution of specific programs and promotions.
Manage and grow a team of marketing specialists within the strategy group.
Apply by eMail:do_not_reply@invalidemail.com
Job Created:
Fri Oct 30 2009 07:20:33 AM
Last Modified: Sat Nov 21 2009 07:19:39 AM
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