Director, Product and Solutions Marketing -

Apply by eMail:15355901.185@jobfrenzy1.com

Description:
Summary:
You will be responsible for defining and delivering a holistic product marketing strategy that combines a deep understanding of the consumer, competitive, and market landscape for a set of storage solutions. Your responsibilities will include market and user segmentation, business case development for new product, partner and market opportunities, product positioning, partner marketing, competitive intelligence, and defining and tracking product and business success metrics. This position requires an individual that can work closely and collaboratively with a cross-functional team that includes product management, technical marketing, channel marketing, corporate marketing, business development, sales, and finance.
Responsibilities :
Directly manage a team of product marketing managers
Business case development for new product opportunities (build/buy/partner) or market entry strategies.
Establish sustainable, differentiated, ownable product positioning for global products, that ladder up to corporate brand positioning.
Define global and regional product and segment specific research to understand the competitive landscape, customer segmentation, and customer satisfaction drivers.
Develop global and market-specific problem statements, use scenarios, business cases, and MRDs, sharing results and recommendations with senior leadership to facilitate definition of a product roadmap that delivers against a unique and differentiated market position.
Define product-level and feature-level messaging platforms to be used to inform outbound communications programs.
Define global, holistic product marketing strategies for new products and major new feature launches, partnering with other internal/external facing teams execute against those strategies.
Define product launch readiness and success metrics in coordination with Product, Regional and Marketing stakeholders.
Track consumer feedback, customer care, customer satisfaction, dashboards and metrics to measure success and engagement of new and existing features and functionalities.
Requirements:
8-10 years of business experience, with 5-7 years of product marketing experience with storage products or services. BA/BS required, MBA strongly preferred
Track record of influencing the product development process through customer insights, and the ability to translate user needs into product requirements and marketing strategies.
Proven success in a fast-paced, matrixed work environment and ability to thrive in a dynamic, rapidly changing and highly competitive industry.
Leadership / people management - ability to grow and develop senior managers, quickly build and enrich relationships with peers across the organization.
Direct experience launching storage products or services and managing product marketing strategy for those products.
Strong analytical skills and passion for interpreting and translating quantitative and qualitative data into consumer insights.
Ability to understand and interpret a complex competitive landscape and effectively prioritize the projects that will deliver the greatest impact on objectives.
Excellent organizational, presentation and writing skills and ability to successfully interact across functions and at all levels of an organization

Requirements:


Education: Not Specified

Experience: Not Specified

Travel: Not Specified

Apply by eMail:15355901.185@jobfrenzy1.com

Job Created: Wed Nov 04 2009 04:28:34 AM
Last Modified: Wed Nov 04 2009 04:28:34 AM