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Market Research Manager - CVS
From:
Company: Mars, Incorporated (see all of this employer's jobs)
Phone: 9088521000
Fax: 9088521000
 Apply by eMail:do_not_reply@invalidemail.com
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Job Reference ID:
5192899
Category:
Engineering
Duration:
Fulltime, Permanent
City, ST:
Hackettstown, New Jersey
Country:
United States |
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Description:
The Strategic Insights Manager identifies through rigorous CVS/Mars consumer research defining opportunities and counsel to all levels of management of Mars Brand, Sales and CVS management. This role is lead counsel for insights to action for both Mars and CVS based on sound consumer insights. This role develops and implements specific programs that deliver against customer priorities by leveraging brand strengths and activities that generate category expansion through improved conversion by either reaching new consumers or increasing frequency of purchases at CVS. Key Responsibilities: Lead Counsel between Brand, Sales and CVS. Able to develop and present cross functionally regarding consumer initiatives benefiting all stakeholders. Management includes Brands, Sales, Finance, CVS, Production Planning, and Agency.
Provides feedback or ADP/AXP inputs regarding CVS Consumer Insights.
Proactively leverages CVS ExtraCare data to identify in-store opportunities to influence activation to generate improved shopper conversion by brand/pack.
Proactively leverages CVS ExtraCare data to provide consolidated analysis of consumer results immediate/long term of the confectionery category, brand, sku level performance as well as evaluation of specific programs and adjacency categories.
Provides CVS consumer recommendations into Mars Brand Teams and Sales as well as CVS regarding activity set, challenges growth targets and provides growth expectations.
Provides sales/customer perspective as input into product allocation decisions.
Key Skills Required: Demonstrated ability to access and analyze data, identify trends and communicate learning.
Demonstrated ability to translate data and information into insights and opportunities.
Knowledge of customer, Mars brands and competitive environment.
Strong communication skills.
Planning and problem solving skills.
Ability to carry out projects through completion
Apply by eMail:do_not_reply@invalidemail.com
Job Created:
Sat Nov 07 2009 07:34:27 AM
Last Modified: Fri Nov 20 2009 07:54:10 AM
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