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Director of Marketing - Price Value
From:
Company: Wendys (see all of this employer's jobs)
Phone: 6147643100
Fax: 6147663866
 Apply by eMail:do_not_reply@invalidemail.com
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Job Reference ID:
5193270
Category:
Publishing/Broadcasting
Duration:
Fulltime, Permanent
City, ST:
Dublin, Ohio
Country:
United States |
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Description:
Overview:
Reporting to the VP, Strategic Insights & Innovation, this role champions the development, optimization and execution of Wendy's price-value strategy, to include the overall menu pricing approach, price change management process, and price-value marketing messaging; is responsible for the identification and articulation of the role price-value messaging should play in Wendy's marketing mix; and develops and shepherds price-value messages through the new product / message development process from testing through national implementation.
Key Responsibilities Include:
Managing all facets of Wendy's brand and individual menu item pricing strategy by recommending pricing approaches / changes that optimize profit extraction while minimizing transaction / share erosion.
Developing price-value messages for the Wendy's brand by generating and validating concepts and obtaining appropriate consumer / operational / financial in-market learnings.
Monitoring pricing in the context of overall profitability by recommending and coordinating all price change activities for individual menu items that considers profitability / food costs, strategic role of a product, and competitive offerings / benchmarks.
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Apply by eMail:do_not_reply@invalidemail.com
Job Created:
Sat Nov 07 2009 07:34:39 AM
Last Modified: Fri Nov 20 2009 07:54:23 AM
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